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Valeant To Tap Mass Market With Dr. LeWinn by Kinerase

New anti-aging skin care hits select Walmart, Walgreens in 2011.

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By: TOM BRANNA

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From Marc Jacobs and Vera Wang to Jemma Kidd and Napoleon Perdis, both fashion designers and cosmetic gurus alike have seen success with diffusion collections. Now Kinerase, the clinical skin care brand owned by Valeant Pharmaceuticals, is adding on to its portfolio with Dr. LeWinn by Kinerase, a mass market anti-aging collection. Dr. LeWinn by Kinerase features 10 products—including cleansers, moisturizers and daily treatments—that utilize Kinerase’s signature patented kinetin, along w...

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